Implementation of Allstate Insurance for Broadridge

About Broadridge Financial Solutions, Inc. (Direxxis LLC)

Broadridge/Direxxis is a provider of integrated enterprise marketing solutions. Their solutions represent the marketing strategy, process automation and technologies required to integrate people, processes and technologies across the marketing ecosystem. Organizations rely on Direxxis to deliver a better customer experience through targeted marketing communications and continuous learning. Broadridge/Direxxis delivers the power and flexibility required to deliver relevant, consistent and timely sales and marketing communications across all channels, including digital media, email, social media, text messages, telephone, mail and traditional print and display advertising mediums.


Allstate's program, AMS (Agency Marketing Store Front) TaG Marketing is used by 11,000 plus agents. It involves several hundreds of highly customized creatives that included variable photos, logos, signatures, and text. This program needed to be applied across various print package, i.e. letters, postcards and self-mailers. Broadridge/Direxxis was managing this program through a 2nd tier supplier and recognized it was not effectively meeting the goals. Due to our proven history of handling complex programs for other clients and our previous relationship with Direxxis. Broadridge reached out to Encompass for help.


Our team of experts stepped in and used our uniquely qualified skills in data management and variable printing with existing technologies in all areas of our business and successfully on-boarded the program. Encompass Elements digitally printed and prepared mailing for either USPS First Class or Marketing mail with strict SLA’s in a matter of weeks.


The program was
successfully relaunched.

We onboarded and

implemented over

300 highly customized

creatives and all new

business within 6 weeks

In 2019 we have mailed
out over 24,000,000

pieces of various


Met and exceeded

agreed upon SLA’s

(Service Level Agreement)

in 8 week period.