Pharmaceutical Company conducts research and development activities related to a wide range of human medical disorders, including mental illness, neurological disorders, anesthesia and analgesia, gastrointestinal disorders, fungal infection, HIV/AIDS, allergies and cancer.
The Marketing Company services global brands in 44 countries. They develop innovative solutions that drive
down the cost of marketing print, POS and premiums and creative production while
improving quality, increasing sustainability, and speeding time to market.
A successfully launched “loaning”
program where Encompass Elements
now owns the production of graphics,
hardware, and accessories, in
addition to the fulfillment of the
material on behalf of the partnered
agency and the Pharmaceutical
company.
This afforded further opportunities to
co-ship marketing materials with the
convention displays.
Average savings of $40,000 - $50,000
a year by moving hardware/
accessories parts from dormant
Brands to active Brands.
Accountability and ownership at the
Rep level backed by a solution driven
distribution team who ensures needs
are always met.
Encompass Elements has a relationship with the Pharmaceutical and Marketing agency. The agency was responsible for the production of graphics, hardware, and accessories for small convention style material for the pharmaceutical company. The agency placed the business with a vendor who was responsible for the fulfillment of the material. The vendor would ship to, and receive back, the material at the commencement of the meetings. Unfortunately the vendor was unable to account for the inventory once in the field. Units were lost, reporting was lacking, and overall quality of the units in circulation continued to decline. In an effort to meet demands, expenses continued to increase as replacement of displays was the solution in the absence of a strong distribution program.
Encompass Elements (EE) was already hosting an ordering site for the Pharmaceutical Company by which all marketing materials were being ordered and distributed to the Sales Reps in the field. We leveraged our knowledge, experience, and capabilities to integrate the new ask into our everyday business. We worked with the agency to develop rules of engagement for a “loaning program” that would control inventory levels and access. This was inclusive of a return process with supporting system and team communication to enforce accountability for the loaning of meeting displays. Supporting analytics, with traceability from dock to the field, reinforced ownership at the “borrowers” level.
A successfully launched “loaning”
program where Encompass Elements
now owns the production of graphics,
hardware, and accessories, in
addition to the fulfillment of the
material on behalf of the partnered
agency and the Pharmaceutical
company.
This afforded further opportunities to
co-ship marketing materials with the
convention displays.
Average savings of $40,000 – $50,000
a year by moving hardware/
accessories parts from dormant
Brands to active Brands.
Accountability and ownership at the
Rep level backed by a solution driven
distribution team who ensures needs
are always met.
2750 Morris Road, Suite C
Lansdale, PA 19446
215.822.5775
1500 Johnson Way
New Castle, DE 19720
302.322.5200
